In a world filled with over-communication, messages conveyed often fade into the orchestra of disruption. To create a symphony of ideas that locate and engage brands Prabhatam Group has its strategic presence in the media vertical, better known as Prabhatam Advertising.
Advertising and media operations are the integral verticals of the group. For over the last forty years, the team has successfully delivered campaigns for many private and government sector clients.
The group has its own talent pool from diverse backgrounds that have the capability to conceptualise and execute advertising campaigns of any complexity and volume. The team always attempts to blend all aspects of marketing communication such as creative, public relations, direct marketing, OOH, print, event and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.
Hers is the list of a few clients:
Private – Audi, Nissan, Lexus, Hyundai, Skoda, Voltas, KENT, Tata Power, Hitachi, Haldiram, Bikanerwala, Tanishq, Career Launcher, Anmol Biscuits, Priyagold, PCJ, Unity group, Sabyasachi, Durian, Action, Vegas, OCM, DS Group, Dilbag Pan Masala, SIMCO Hair Oil, Signature Masale, Harrison Lock, WOW Water Park, Laurette Builders etc.
Government – UP Govt, Uttrakhand Govt, Bihar Govt, Uttrakhand Tourism, Bihar Tourism, DAVP, IPRD, NBCC, Ministry of Health and Family Welfare, Delhi Development Authority, Northern Railway, Income Tax Deptt, Deptt of Ayush, Deptt of Agricultural and corporation, Punjab Govt. LIC of India, Punjab National Bank, Sansad-TV, Powergrid Corporation of India. Appu Ghar,
Blazing new trails in the Out Of Home (OOH) Advertising, the corporate credo at Prabhatam has always been ‘Outdoor Ad – Forever Ahead’. The moment you step out, Prabhatam Out Of Home (OOH) has set new mega trends in the digital outdoor. With the presence of Static and Digital Media,
Being one of the strengths of the group, the credo at Prabhatam has always been ‘Outdoor Ad – Forever Ahead’. Prabhatam Out-of-Home (OOH), besides having a large inventory of landmark sites, have been setting trends in the domain. DAWN (Digital Advertising Wireless Network) is one such technological initiative of the group under which falls LED Screens (digital outdoor) to capture the attention of the transit audience, offering a remarkable benefit to their clients. Prabhatam OOH has been a thought leader in the domain, that believes in blending talent with imaginative technology making a sizable difference and contribution to the sector. Prabhatam has the sole consortium rights of various media e.g. Wall Panels, Public Utilities, LED Walls and many more in the Delhi NCR.
Today Sadhna is India’s undisputed leader of socio-spiritual TV Channel promoted by Prabhatam Group, which is not only acts as a Brand Ambassador of great ancient Vedic learning, spanning the scale from Ayurveda to Modern Indian form of Yoga, but also the host of infotainment driven, lifestyle-oriented TV programs for the bold and the beautiful, rich and the generation next today.
Prabhatam is an esteemed name in the field of broadcasting and networking for over two decades. The group owns various channels in different genres and categories with regional and national news programming content, widely popular in the country and even overseas. These channels are BTV News, Sadhna News, Sadhna TV (Religious), JIA News, Bangla Bharat, Prajaa TV Kannada. Headquartered in the capital city of India, New Delhi, Prabhatam has a vast network across the country through its regional offices in Noida, Lucknow, Dehradun, Chandigarh, Dhanbad, Ranchi, Bhopal, Indore, Mumbai & Bangalore.
In the world of show business, Prabhatam Events has been instrumental in organizing, managing and executing a plethora of events scaling from Exhibitions, Corporate Conclaves, Leadership Summits, Product Launches, Fashion Shows, Live in Concert and Literary Fair.
In the world of show business, Prabhatam Events has been instrumental in organizing, managing and executing a variety of events scaling from Exhibitions, Corporate Conclaves, Leadership Summits, Product Launches, Fashion Shows, Live in Concert and Literary Fair. Prabhatam is India’s first and only event management and marketing catalyst in developing, operating and maintaining the world’s largest human congregation during the four Kumbh Melas at Haridwar in 2010, Allahabad in 2013, Ujjain in 2016, and Prayagraj in 2019, winning accolades not only from the government authorities but from international media too.
Special software configured for social and digital media ensuring cost cutting benefits through deep rooted multimedia research, analysis and media buying which can result in optimum media savings. Our software has been designed with 48 major parameters to reach target audience with maximum media buying on the ROI.
Today digital is all-pervasive and no business can think of its existence without giving a digital leg to it. Millennials and digital natives are the key and moreover are sizeable numbers of consumers today and they seek fulfilment of their needs and wants through digital and social media. The group has special software configured for social and digital media ensuring benefits through multimedia research, analysis and media buying which can result in optimum media savings. The software has been designed with 48 major parameters to reach the target audience with maximum media buying on the ROI.
We have the experience of serving several Central/State Governments, Ministries, Departments, PSUs and Private Sector clients ensuring a matchless share of voice (SOV) at a minimum share of expenditure (SOE).