Prabhatam Group is also actively involved in diverse Corporate Social Responsibility initiatives to serve the underprivileged and impoverished sections of society through its public welfare-driven venture, Prabhatam Lifeline. The organization is committed to providing regular financial and other support to the needy and impoverished individuals in the society through alms and charity. This support is extended to an orphanage named Matri Chhaya under the aegis of Seva Bharati, one of India’s largest NGOs.